Vegas got nothin' on us

Setting the scene:

Average street in an average town. Lakeland, FL

What you are doing:

Driving your children to a boyscout meeting.

Mood:

Wry

The perfect thing for you to see at such a time?

A neon revolving sign.

Why is that so perfect?

Because it is for a church. A regular sign, with a little neon part up top that revolves that says "Words in Faith"

Next perfect thing you see?

On the way home, you take a different way and you see another church, one that has been revamped. They have a new "logo." Apparently churches are hiring out advetising and marketing companies.

What is up with that?

I've read my history. I know that Christianity, Catholicism in particular has had its fair share of wanting money and marketing towards the masses but really... neon? In our backwoods town in rural Polk County Florida?

It's appalling.